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A new day is dawning


So…

Where do I begin? I’m going to preface the enormity of this post with it might be a little all over the place, but I wanted to get out exactly the why and how and who has helped make this crazy change of a website.

They say that change is as a good as a holiday, actually, you know what? Who are these THEY that people always talk about? It seems so slightly weird to talk about them without knowing who they are.. but I digress… I’ve heard it said that change is a good as a holiday and you know what? Change is a lot more stressful than a holiday, but it is wonderful in it’s own special way. This change has been a little over a year in the making.

For those of you that know me well know that I started off in the industry as a designer, and when I started I Love Wednesdays I really wanted to be as hands on with it as I could, so I designed everything, the logo, the website, the blog, brochures, CDs, little stickers, EVERYTHING. It was (and is) my baby.

Probably about 18 months ago now, I started to see that my photography voice and my style as a designer were going in two separate directions, I shot so many wonderful couples, and got to be a part of their lives and that inspired the way that I work. With those changes, I decided to start sketching and working on new ideas, but I kept going with what I already had, maybe in a different colour, or slight variations, but I knew in my gut that I needed something radical.

It was so difficult to separate myself from something I was so close to, I lived and breathed I Love Wednesdays for years and it’s difficult to take a step back and look at it from an outsider’s perspective. It was then that I started to put feelers out trying to find a designer that I thought could be a good mesh with my voice and I also started one very epic pinterest board, which you can see HERE. I emailed, interviewed and stalked designers and none seemed like a good fit. I’m a firm believer in gut instinct & feeling and it wasn’t until I came across the work of the wonderful Cody Small from Caava Design, that it all quite literally suddenly made sense. If you’re in the need of a graphic designer, I have to tell you that I am probably one of those demanding clients from hell, I am very, VERY particular about what I like and also really protective of the little bubble that I’ve built here, and Cody was with me every step of the way. From our very first meeting, he got who I was and what I wanted. My current logo is, no a word of a lie, one of the initial concepts that Cody showed me, exactly. I remember doing a happy dance and yelling at Nick to come over and have a look. That it was “the one.” We changed the colours around, because, well I had no idea what colours I wanted and, like most design clients, the colour that I initially thought I wanted was not actually what I wanted. Nick took the handle on building the website and making sure things were pixel for pixel what Cody had designed (I am very particular about that, and I feel so fortunate that Nick puts up with my particular brand of crazy).

It’s been a journey and a half and this whole design process has been so transformative, not just for the business, but also for me. Letting go of something so important to me was, as anywho who knows me well can attest, difficult.

So, please feel free to have a look around, enjoy the fruits of our labour and let us know what you think!

And because no blog post would be complete without images, a little taste of the main site and some images that to make your day a little brighter.

xx Len

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CHLOE {AND CREATING THE MOOD}


About a month ago I decided to try something a little bit different. Something to challenge myself and to work in a completely different way. A little test, if you will. I always find that they’re a great way to discover a new way of working, a way to see something differently and this was no exception. This shoot came together extremely quickly with the help of my good friend, and makeup artist extraordinaire Natalie Biller.

I’ve been umming and aahing about whether to post these on the blog, they are markedly different from the weddings and lovely couples that I get to shoot, but in the end, while they may look a little different, at the heart of it they showcase who I am just as much as everything else. The create a mood and tell a story. The story in this case isn’t the story of a wedding day, but rather it’s all about a particular moment in time and the feel was inspired by one of my favourite bands, Elbow and their song Mirrorball.

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“You make the moon a mirrorball,
The streets an empty stage.
The city’s sirens, violins,
Everything has changed.”

Polaroid 600SE PhotoshootPolaroid 600SE PhotoshootPolaroid 600SE PhotoshootThe lovely Chloe Rose Polaroid 600SE PhotoshootChiascuro Photoshoot with Chloe Rose, Natalie Biller, Cody Bayliss and I Love Wednesdays

For my film geek friends this was all shot on Polaroid 600SE with Fujifilm FP-100C


TEDxSydney


I had the awesome privilege of shooting TEDxSydney this year with a few other photogs and a photo of mine was featured in The Age and Sydney Morning Herald, which was ridiculously exciting. But while shooting it was indeed exciting it was seeing and listening to all the speakers that was truly wonderful. It all seems like a wonderful jumble of theories, discussions and thoughts that I dare say will be inspiring me in the months to come. I really do wish it was a bi-annual event, because I can barely wait for the next one!

The highlight for me had to be Paul Kelly, I’ve been a huge Paul Kelly fan since…well…for as long as I can remember. So getting to hear his story, hearing him sing and actually being there to photograph him was amazing. I can honestly say that I found it difficult to concentrate on the photographing while he was singing.

I could really go on and on about TED and the wonderful role that it plays in educating, inspiring and illuminating with their seminars and website, but I’ll just leave you to enjoy the photos from the day and please check out both the site for TEDxSydney and TED. I dare you not to get lost in their talks and not to come out of the site inspired and wanting to help make the world a better place.

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GHOST TOWN {WPPI}


I’m not really sure whether the title Ghost Town is really deserved for this little spot just outside of Vegas, because it’s turned into somewhat of a tourist attraction/photographer and director haunt. In fact, while we were there, there was a band photo shoot taking place, I’m honestly not sure what band it was, but they had their boy band poses down to a t.

I love all the knick knacks, animal heads and random ephemera around the place and it was nice to slowly saunter around the place looking at all the things they’ve accumulated over the years. Everything just had so much character and the things were obviously built to last which was lovely to see.

I think I could’ve spent a week there just going through everything, but was happy to have had the hour or so to go through it all. Here are some of my favourite piccies. Hope you enjoy.

xoxo Len


ELYSE {WPPI}


I’ve been sitting at the computer for the last half hour attempting to describe the experience I’ve had over the last few days at WPPI, but I honestly can’t. I sort of thought that it would be more about workshopping and visiting vendors, but honestly that was the smallest part of it. I’m sitting here at 2:30am with three friends and a fourth we’re all talking to on Skype and it feels like we’ve known each other forever. A few of them have already left WPPI, and by Friday I will be on the road as well and I’m ridiculously saddened that I probably won’t get to see them in person for months, maybe years.

The photos below are the culmination of a random thought that we wanted to do a photo shoot in the desert while we were here. There were only 12 of us and the photos below are modeled by the lovely Elyse Bouvier who is a talented photographer in her own right.

To my WPPI peeps, I’m going to miss you guys and I love you all and thank you so much for making this one heck of an amazing week.

To everyone reading, I hope you enjoy.

xoxo