A new day is dawning

So…

Where do I begin? I’m going to preface the enormity of this post with it might be a little all over the place, but I wanted to get out exactly the why and how and who has helped make this crazy change of a website.

They say that change is as a good as a holiday, actually, you know what? Who are these THEY that people always talk about? It seems so slightly weird to talk about them without knowing who they are.. but I digress… I’ve heard it said that change is a good as a holiday and you know what? Change is a lot more stressful than a holiday, but it is wonderful in it’s own special way. This change has been a little over a year in the making.

For those of you that know me well know that I started off in the industry as a designer, and when I started I Love Wednesdays I really wanted to be as hands on with it as I could, so I designed everything, the logo, the website, the blog, brochures, CDs, little stickers, EVERYTHING. It was (and is) my baby.

Probably about 18 months ago now, I started to see that my photography voice and my style as a designer were going in two separate directions, I shot so many wonderful couples, and got to be a part of their lives and that inspired the way that I work. With those changes, I decided to start sketching and working on new ideas, but I kept going with what I already had, maybe in a different colour, or slight variations, but I knew in my gut that I needed something radical.

It was so difficult to separate myself from something I was so close to, I lived and breathed I Love Wednesdays for years and it’s difficult to take a step back and look at it from an outsider’s perspective. It was then that I started to put feelers out trying to find a designer that I thought could be a good mesh with my voice and I also started one very epic pinterest board, which you can see HERE. I emailed, interviewed and stalked designers and none seemed like a good fit. I’m a firm believer in gut instinct & feeling and it wasn’t until I came across the work of the wonderful Cody Small from Caava Design, that it all quite literally suddenly made sense. If you’re in the need of a graphic designer, I have to tell you that I am probably one of those demanding clients from hell, I am very, VERY particular about what I like and also really protective of the little bubble that I’ve built here, and Cody was with me every step of the way. From our very first meeting, he got who I was and what I wanted. My current logo is, no a word of a lie, one of the initial concepts that Cody showed me, exactly. I remember doing a happy dance and yelling at Nick to come over and have a look. That it was “the one.” We changed the colours around, because, well I had no idea what colours I wanted and, like most design clients, the colour that I initially thought I wanted was not actually what I wanted. Nick took the handle on building the website and making sure things were pixel for pixel what Cody had designed (I am very particular about that, and I feel so fortunate that Nick puts up with my particular brand of crazy).

It’s been a journey and a half and this whole design process has been so transformative, not just for the business, but also for me. Letting go of something so important to me was, as anywho who knows me well can attest, difficult.

So, please feel free to have a look around, enjoy the fruits of our labour and let us know what you think!

And because no blog post would be complete without images, a little taste of the main site and some images that to make your day a little brighter.

xx Len